Tabcorp increase harness racing sponsorships
Wagering giant, Tabcorp has increased its sponsorship of harness racing in Victoria, adding deals with two of the State's marquee events to its portfolio.
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More latest news - page 1382
GIO sponsors fire prevention initiative
Insurer GIO has become a major partner of the NSW Fire Brigades and is assisting the organisation to boost its fire prevention marketing and initiatives.
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Community program snares two major deals for Sydney FC
A-League club Sydney FC's new Sky Blue Future community initiative has helped the club retain electronics retailer Bing Lee as a major sponsor and attracted electronic giant Sony as a co-major partner. Read more
New commercial manager for Australian Rally Championship
Sports marketing and management company, Nexus MG has been appointed by the Australian Rally Championship as its commercial manager for the next 3-5 years.
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Sporting peak councils prepare lobbying campaign to save alcohol sponsorship
The federal government's National Preventative Health Task Force has submitted its report to the government and although the report is yet to be made public, it is understood that a key recommendation is to ban alcohol advertising and sponsorship of sport.Read more
V Australia, IBIS World sponsor seminar tour
The speaking and private seminar tour of entrepreneur Jordan Belford, author of the book The Wolf of Wall Street, has secured key sponsors and, according to tour organisers, The Fordham Company, has received strong interest from the corporate sector.
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Wests Tigers offer $100k bounty for major sponsor
The Wests Tigers NRL club has taken a novel approach to securing a new sponsor by offering a $100k bounty to the advertising industry for any agency that connects the club with a new major sponsor.
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AFL offers new learning options for staff and clubs
News Limited owned, online training company, Learning Seat, will partner with the Australian Football League to implement a national online education program for its staff, staff of the Western Australian Football Commission and six AFL clubs.
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Time for new approach to measuring sponsorship: IEG
Existing approaches to measuring sponsorship are flawed, according to IEG senior consultant Larry Albus, who argues that truly measuring return on sponsorship means linking expenditures directly to real investment returns.Read more
Canterbury Europe collapse won't affect Australasian operations
Canterbury New Zealand says the collapse of its European subsidiary, Canterbury Europe, won't affect its operations in Australasia.
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