Stawell Gift confident of sponsor renewals
On the back of strong media coverage and solid ratings, marquee track event, The Stawell Gift is confident of re-signing key sponsors of the event.
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More latest news - page 1403
Sony becomes Sydney Opera House entertainment technology partner
Sony Australia has become a major partner of the Sydney Opera House and will be the exclusive entertainment technology partner of the venue as part of the multi-year deal.
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Barter and contra growing in sponsorship deals
More rights holders are looking to use contra in sponsorship deals as cash becomes tighter, according to barter clearing house Bartercard Australia.
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Rebel signs new stadium deal to open new retail channel
Sporting goods and apparel retailer, Rebel Sport has signed a three-year strategic partnership with ANZ Stadium and will be the venue's exclusive event merchandise retail operator.
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Betfair happy with non-exclusive sponsorship
Betting agency Betfair has become a sponsor of the Geelong Racing Club and as part of the two-year deal Betfair will receive race naming sponsorships, track signage, and the opportunity to run customer and member promotions.
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Australian Unity renews key swimming sponsorship
Financial services and healthcare company, Australian Unity has renewed its sponsorship of Swim Australia.Read more
Sponsorship measurement needs to go deeper
The importance of digital media in marketing and promoting brands means sponsors need far deeper measures of effectiveness than the traditional metrics such as brand awareness and recognition, according to specialist research company Aha! Research.Read more
Athletes question London 2012 funding program
The UK Olympics is already striking sponsorship clash problems, with athletes and their managers questioning a new British Olympic Authority sponsorship program which matches sponsors with athletes and teams through a lottery-style system.
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Pre-existing telco deals protected: NRL
In response to the controversy over the Strathfield Group's proposed sponsorship of the Bulldogs NRL club, the NRL has clarified that telco deals made prior to its code-wide Telstra sponsorship are acceptable under the League's category exclusivity rules.
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Maccas back SA Football
Fast food restaurant McDonalds has become a major sponsor of the South Australian National Football League (SANFL).
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