Having been prevented from displaying its major jersey sponsor, Centrebet, in New Zealand this month because of the country's advertising legislation, players from the Newcastle Jets A-League squad took to the field with the Leukemia Foundation logo on its shirts in lieu of its major partner.
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Car maker Nissan has become a major sponsor of the Richmond AFL club, with its branding to go on the club's shorts as part of a two-year deal.
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Television group WIN Corporation has increased its investment in stadium sponsorship by becoming the naming rights sponsor of the redeveloped St George Illawarra Dragons home ground, Jubilee Oval.
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The latest issue of the international, peer-reviewed Journal of Sponsorship (JoS) is about to be released by UK-based publisher, Henry Stewart Publications. Sponsorship News has secured a 20% discount for subscribers interested in the Journal. Read more
A-League club, Sydney FC, has announced Pulsar Watches as a major sponsor. As part of the deal, Pulsar Watches, which is part of Seiko Watch Corporation, becomes a partner and official timekeeper of Sydney FC for the remainder of this season and all of the 2009/10 season. The company has an option to extend the deal into 2011.Read more
Sponsorship evaluation specialist Repucom International, has finalised an exclusive agreement with rating and research company Nielsen, which will significantly bolster its US operations.
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Sport apparel company, Canterbury International has boosted its presence in the golf market by becoming the apparel partner of NSW Golf.Read more
3 mobile has extended its platinum partnership with Australian cricket and will remain the naming rights sponsor of the Australian Test Cricket team and the Australian Test Cricket Series through to 2013. Read more
This marks the final Sponsorship News bulletin for 2008.Read more
Fujitsu Australia has become a major partner of Golf Australia and will be a sponsor of the Australian Open.
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