Interest in Tennis on top but participation at a 20 year low: Sweeney Report
Tennis remains the sport with the highest following of Australians according to Sweeney Sports Winter report. Read more
More latest news - page 1423
Vodafone Australia not influenced by international sponsorship shuffle
Vodafone Australia has no current plans to further reduce its sport sponsorship portfolio despite a move by its UK parent company to end its significant sponsorship of the English cricket team.
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Chrysler ends V8 deal but will consider sponsorships for 2009
After ending its sponsorship with the V8 Supercars, Chrysler Australia could be back in the sponsorship market mid 2009.
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Bulldogs looking for "sustainable sponsorship family"
The Bulldogs NRL club is holding out for strong, sustainable relationships with sponsors, and won't be selling itself short as it rebuilds its brand equity, says marketing general manager Dirk Melton.
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Weakening economy will impact event attendance: survey
The weakening economy will impact event attendance according to new research from US sports marketing company, Octagon. Read more
Long-term deals the key to sponsorship value: Coke
Coca-Cola Amatil generally takes a very long-term view of its sponsorship stategy, and its ten-year commitment to the PGA of Australia continues that approach, says CCA director of media and public affairs Sally Loane.
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Impact of economic crisis on sponsorship sector: Survey
Sweeney Sports, and Sponsorship News are conducting an industry survey to assess the impact of the economic crisis on the sponsorship sector.Read more
Jim Beam demonstrates the value of sponsorships at trade event
Jim Beam has given a group of its top retailers an inside look into its sponsorship strategy at a three-day national conference on Hamilton Island.
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Mariners gain cash boost from global football heavyweight
The Central Coast Mariners has received a significant cash injection from Scarborough Group International, which owns major stakes in some of the world's leading football clubs.
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Coca-Cola Amatil backs golf with ten-year PGA deal
Coca-Cola Amatil (CCA) has announced a significant deal with the PGA of Australia and will become the PGA's premier partner and its official beverage supplier for the next 10 years.Read more
