Strong sponsorship theme in new Perth marketing conference
Sponsorship will feature strongly in a new international marketing conference to be held in Perth next March.
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Sponsorship will feature strongly in a new international marketing conference to be held in Perth next March.
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Japanese health drink, Yakult, has renewed its major sponsorship of the Essendon AFL club and will continue as the match ball sponsor for the 2009 season.
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Telstra's internet and content brand, Bigpond, has become the naming rights sponsor of the 2009 Adelaide Film Festival in a deal geared towards encouraging film makers to develop content for mobile phones. Read more
Troubled National Basketball League (NBL) team, the Sydney Spirit, will remain in the competition for the rest of the season after the team's players and coaching staff accepted the rescue package offered by the NBL last week.Read more
International airline Emirates has renewed its major sponsorship of the Australian PGA Championships for two years and remains the official airline of the golf tournament that starts this week at the Hyatt Regency Coolum, on the Sunshine Coast in Queensland.Read more
FMCG companies will remain a strong source of sponsorship regardless of the economic issues facing the world, says Western Bulldogs AFL, general manager, business development & strategy, Bruce Kaider.Read more
SP Tools has renewed its naming rights sponsorship of the Stone Brothers Racing Ford Falcon driven by Shane van Gisbergen. Read more
Mobile phone company 3 mobile, is using a reconfigured shipping container as the centre piece of its summer cricket experiential campaign. Read more
Restaurant giant McDonald's is experiencing strong sales growth despite the worsening economy, and has no plans to rein in its substantial sponsorship portfolio, says McDonald's director of marketing, Helen Farquhar.
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International cricket will continue to be played at the Melbourne Cricket Ground (MCG) until March 2019. Read more