Be wary when cutting leveraging spend: Onepartners
Sponsors should be wary of cutting back on leveraging spend if they are forced to reduce their overall sponsorship budget, says Onepartners strategy director, Justin Singh. Read more
More latest news - page 1437
National AbaF Award winners crowned
The long-standing partnership between Ernst & Young and the West Australian Symphony Orchestra (WASO) has won the AbaF Partnership of the Year Award at the 2008 AbaF National Awards, with the duo also taking out the Bytecraft Entertainment Commitment Award.Read more
Sponsors secured for Twenty20 All-Stars match
Several major corporations have come on-board as major sponsors of the inaugural All-Star Twenty20 match which is set to launch the official Australian summer of cricket this November.Read more
LA Galaxy to Roar at Suncorp Stadium
Major League Soccer (MLS) club, L.A. Galaxy, will play an international friendly match against the Queensland Roar A-League club in December at Suncorp Stadium and despite the short lead, organisers are confident the international event will attract good corporate support. Read more
Relationships the key to surviving downturn for arts sponsorships
Strong relationships with sponsor decision-makers and a clear understanding of your sponsor's goals and ROI assessment process will be crucial to maintaining arts sponsorships through an economic downturn, says Alison Harbert, deputy development manager for the Australian Chamber Orchestra.Read more
Medibank Private renew Sydney International
Private health insurer, Medibank Private, has extended its sponsorship of the Medibank International Sydney tennis tournament for a further three years.Read more
Indigenous Rugby League team secures naming rights sponsor
Mining giant, Rio Tinto, will be the naming rights sponsor of the Dreamtime Team for the 2008 Rugby League World Cup.Read more
Financial downturn likely to drastically trim leveraging budgets
The Australian sponsorship market can expect budget cuts, rationalisation and a drastic reduction in leveraging spend as the problems plaguing the global economy take hold, says sponsorship consultant and advisor, Kim Skildum-Reid. Read more
Samsung renews Roosters sponsorship
Samsung Electronics Australia has extended its major sponsorship of NRL club, the Sydney Roosters, for a further 12 months, with increased brand exposure proving a major factor in the consumer electronics manufacturer's decision.Read more
Yetimo and Classic in long-term deals with the ICC
The International Cricket Council (ICC) has appointed Australian sports clothing manufacturer, Classic Sportswear, and promotional product company, Yetimo, as licensee partners until the end of the ICC Cricket World Cup in 2015.Read more
