Optus sign multi-million dollar football sponsorship
Optus has announced a multi-million dollar long-term sponsorship of Football Federation Australia (FFA) and the Australian national mens' side, the Qantas Socceroos.Read more
More latest news - page 1438
Cowboys re-sign principal sponsor
Toyota Motor Corporation Australia and the North Queensland Toyota Dealers have renewed their principal sponsorship of the North Queensland Cowboys NRL club until the end of the 2011 season.Read more
ASMA study to break new ground on sponsorship effectiveness
The Australian Sponsorship Marketing Association (ASMA) is in the final stages of negotiation with Griffith University to jointly develop one of the largest studies of sponsorship effectiveness.
Read more
Vodafone looking at music opportunities in sponsorship portfolio realignment
Vodafone is shifting the focus of its sponsorship portfolio towards a range of music opportunities.
Read more
Brisbane International secures major sponsors
The Brisbane International hardcourt tennis tournament has secured property group, Mirvac, as its 'presented by' sponsor in a one-year deal.Read more
World Speedway Grand Prix to head down under
Australia will host the final round of the World Speedway Grand Prix in November 2009, industry insiders have told Sponsorship News.Read more
Naming rights deals must be "part of the vernacular"
To be successful from the sponsor's perspective, naming rights deals have to become "part of the vernacular" when referring to the venue or event, says ANZ Stadium general manager commercial, Tony Partridge.Read more
Greater community focus, less corporate hospitality for North Melbourne
AFL outfit, North Melbourne Football Club, will commit fewer resources to corporate hospitality as it moves towards a greater community focus, with sponsorship interest already received from two multi-national businesses.Read more
Australia a global leader in sponsorship measurement: ROI panel
Australia is at the global forefront of measuring sponsorship effectiveness, says HSBC Bank Australia brand and sponsorship manager, Gina Unwin.Read more
Stephanie Rice sponsorship generates strong results for Davenport
Underwear brand, Davenport, has achieved a 48 per cent increase in year-on-year sales of its women's range as a direct result of its sponsorship of Australian Olympic swimmer, Stephanie Rice, International Quarterback director, Chris White, told Sponsorship News.Read more
