Rather than a threat, the global financial crisis might offer rights holders and sponsorship executives an important opportunity to increase their share of corporate marketing budgets, Repucom boss Bill Pulver, told the Australian Sponsorship Marketing Association Conference this morning.Read more
Australia's biggest marketers get literally hundreds of sponsorship proposals each week and most are immediately consigned to the rubbish. What are they looking for? Passion and brand alignment are the first step, say three of the region's most active sponsors.Read more
The slower economy and tightening corporate budgets are flowing through into sponsorship spend, with the latest Repucom annual sponsorship survey showing a reduction in average sponsorship spend of 15 per cent.Read more
Australian beer brand, VB, has extended its multi-million dollar investment in rugby league by securing the naming rights sponsorship of the Australian Kangaroos for the next three years.Read more
Auto parts retailer, Sprint Auto Parts, has extended its naming rights sponsorship of Rally South Australia into its second year.Read more
KFC would face a legal snag should it choose to end its sponsorship of Cricket Australia following calls from the Australian Medical Association (AMA) for the government to prevent fast food companies from sponsoring high-profile sports.Read more
The Commonwealth Bank's Local Business Banking division has become the major sponsor of the 2008 Beachley Classic in an 11th hour deal which effectively rescued the tournament.Read more
Australian commercial real estate company, Delmege Commercial, will become major sponsor of the Max Delmege co-owned Manly Sea Eagles next season should the club be unable to secure a new sponsor. Read more
The Gold Coast Football Club, set to compete in the 2011 AFL season, is on the verge of signing a naming rights sponsor and looks set to meet the AFL's criteria for commercial support.Read more
Queensland Rugby has restructured its commercial and marketing departments and introduced a new general manager – marketing and corporate partnerships role, with the aim of improving the servicing and value of its sponsorships.Read more
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