Mardi Gras secures sponsorship support
The New South Wales Government, through Events NSW, has signed as major sponsor of the 2009 Sydney Gay and Lesbian Mardi Gras, contributing in-kind and financial support. Read more
More latest news - page 1440
Vodafone to consider other Melbourne sponsorship options
Vodafone will look to maintain its sponsorship presence in the Victorian market after ending its major sponsorship of North Melbourne AFL club this week.Read more
Boon for women's basketball as ADF renews naming rights
The Australian Defence Force (ADF) will continue as naming rights sponsor for the Women's National Basketball League (WNBL) and the Australian women's team, the Opals.Read more
Inaugural Melbourne Mile to target corporate sector
Major financial group, Aviva Investors, has become the naming rights sponsor of a new one-mile footrace through Melbourne's CBD.Read more
North Melbourne switch to sole major sponsor model with Mazda
The North Melbourne Football Club has changed its sponsorship model after securing Mazda as its sole major sponsor following the loss of former joint sponsor, Vodafone.Read more
Titans open up new revenue opportunities
The NRL has granted conditional approval to a new joint venture between the Gold Coast Titans and NT-based betting agency, Betezy, to create a new Titans-branded betting business which will help secure new revenues for the NRL club.Read more
Spirit secure local sponsor
Travelaction Bendigo has become a major sponsor of WNBL club, the Bendigo Spirit.Read more
Sydney 400 facing crowded sponsorship market
The new Sydney 400, the final V8 Supercar round set for Homebush Bay Sydney in December, is confident of gaining major corporate sponsors despite facing one of the most crowded summer sporting calendars for years.Read more
CASE STUDY: CUA and Penrith Panthers
Use of multiple touchpoints, extensive branding and the establishment of strong community ties have been cited as major factors behind the success of Credit Union Australia's sponsorship of the Penrith Panthers NRL club.Read more
Vodafone's online strategy change will not affect sponsorship
Despite major changes to its marketing and media strategy, following the appointment of Clemenger BBDO as its creative agency, Vodafone Australia's sponsorship structure will remain unchanged, the company has said.Read more
