Global sports revenue reaches record $170 billion in 2024
Sports IP owners generated a record $170 billion in global revenue in 2024, according to Two Circles’ 2025 Sports Revenue League.
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Accor to accommodate Dark Mofo visitors again
Accor Pacific has signed on as accommodation partner for the 2025 Dark Mofo in Tasmania.
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MI Global boosts commitment to SEA sustainability
MI Global Partners has expanded its involvement with the Sports Environment Alliance (SEA) by stepping up from an associate member to a full partnership.
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Squash Australia extends New Balance apparel deal
Squash Australia has extended its partnership with sportswear brand New Balance to supply apparel for national team players, referees and support staff through to 2027.
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CitiPower backs VAFA Big V Gala celebration
CitiPower has signed its first partnership with an Australian rules football league to become presenting partner of the 2025 Victorian Amateur Football Association (VAFA) Big V Gala Dinner.
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Wallabies land Flight Centre sponsorship extension
Flight Centre has extended naming rights to the Rugby Championship for a further three years as well as increasing support for the code by partnering the Wallabies for this year’s British & Irish Lions Series.
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Spotlight widens beam for Starlight Wishes kids
Spotlight has extended its partnership with Starlight Children’s Foundation for a fifth consecutive year and aims to raise $250,000 in 2025.
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The Athlete’s Foot steps up for Manly Sea Eagles
The Manly Warringah Sea Eagles have secured The Athlete’s Foot as a corporate partner for the current NRL season.
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Football Australia scoops Superloop tech upgrade
Football Australia (FA) has signed telecommunications provider Superloop to sponsor the Hahn Australia Cup as well as upgrade digital infrastructure across key soccer venues.
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