Mitsubishi Electric Australia will look to increase its national sponsorship exposure after yesterday announcing its intention not to renew its major sponsorship with NRL club, the Bulldogs. Read more
W-League clubs will have limited opportunities to secure sponsors for the inaugural season of the new women's football league, with teams unable to test the market effectively until September.Read more
Australian Football League (AFL) outfit, St Kilda Football Club, has secured an exclusive wine partnership with South Australian winemaker, Step Rd Wines.Read more
WNBL club, the Bendigo Spirit, has lost its fight with NBL club, the Sydney Spirit, to retain exclusive use of the word 'Spirit' in the team's name, but will move forward with discussions with potential sponsors.Read more
Telstra's unique Olympic Games 'live sites' in Sydney and Melbourne have played an important role in the its Olympic sponsorship program and have gained over 92,000 interactions and hosted 27,000 visitors since the start of the games. Read more
National Basketball League (NBL) club, the Perth Wildcats, and Perth-based drive-thru coffee outlet, Muzz Buzz, have announced a new one-year sponsorship agreement and claim an Australian-first promotion.Read more