JETSTAR ADDS TO RUGBY LEAGUE SPONSORSHIP PORTFOLIO
Australian discount airline, Jetstar, has been announced as the official airline of the Australian Kangaroos rugby league team in a one-year sponsorship deal.Read more
More latest news - page 1456
NEW PARTNERSHIP FOR CYCLING AUSTRALIA
Compression garment specialist, Skins, has announced a new partnership with Cycling Australia as Official Supplier of Compression and Recovery Garments.Read more
ANDRA LANDS MAJOR SPONSOR FOR CHAMPIONSHIPS
The Australian National Drag Racing Association (ANDRA) has announced a major sponsor for the next two ANDRA Championship Drag Racing seasons.Read more
GRASROOTS FOCUS FOR THE WEET-BIX SHEFFIELD SHIELD SPONSORSHIP
Sanitarium breakfast brand, Weet-Bix, has signed a new sponsorship agreement with Cricket Australia to become the 'presented by' partner for the return of the Sheffield Shield.Read more
BENDIGO SPIRIT (WNBL) NOT HAPPY WITH SYDNEY SPIRIT (NBL)
Women's National Basketball League (WNBL) club, the Bendigo Spirit, has expressed its disappointment at the announcement from NBL team, the West Sydney Razorbacks, to change its name to the Sydney Spirit. Read more
REPORT CLAIMS ARTS SPONSORSHIPS INCREASINGLY USED AS MARKETING TOOL
The Australia Council for the Arts' recent study into the changing face of the major performing arts sector in Australia has found corporate sponsors increasingly using arts sponsorships to derive strategic advantage and return on investment and that income from corporate sponsorship may have peaked.Read more
WEST SYDNEY RAZORBACKS NOW THE SYDNEY SPIRIT
The West Sydney Razorbacks will be known as the Sydney Spirit after officially announcing its name change for the upcoming 2008/09 National Basketball League (NBL) season.
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LEASEPLAN MAY LOOK TO ASIA AFTER ENDING BULLDOGS SPONSORSHIP
Leaseplan, which has re-oriented its business for growth in Asia, might consider sponsorship properties in the region, after it decided against supporting the AFL's Western Bulldogs for a third term.Read more
COCA-COLA OLYMPIC SPONSORSHIP LEADS WAY
A recent survey conducted by marketing consultancy, R3, and media researcher, CSM, has shown that 46.6 per cent of respondents recalled Coca-Cola as an Olympic sponsor, a rate more than 20 per cent higher than the nearest competitor. Read more
NAMING RIGHTS SPONSOR SECURED FOR SURF FESTIVAL
Australian energy services company, Country Energy, has been confirmed as naming rights sponsor for the Australian Surf Festival, the association likely to extend to a three-year deal.Read more
