Marketing agency, Spherix, will continue to work closely with the Confederation of Australian Motor Sport Ltd (CAMS) despite its decision to relinquish category management rights for the Australian Manufacturers' Championship (AMC) and the Australian Production Car Championship (APCC). Read more
Reebok has reaffirmed its commitment to Australian Football League (AFL) outfit, the Fremantle Football Club, after renewing its gold level sponsorship.Read more
As foreshadowed by Sponsorship News last week, health fund, NIB, has confirmed its sponsorship of the New South Wales Blues side for the 2008 State of Origin series.Read more
Local arts and cultural organisations have received over $171 million in income from the private sector in 2006/07 according to new survey data from the Australia Business Arts Foundation (AbaF).Read more
Australian National Basketball outfit, the Singapore Slingers, has announced an official high definition television broadcast partner and a new official beer sponsor. Read more
The third issue of the international, peer-reviewed Journal of Sponsorship (JoS) has been released by UK-based publisher, Henry Stewart Publications. Read more
Consumer electronics and household appliance company Hisense - which has just acquired the naming rights of Melbourne's Vodafone arena for six years - says venue sponsorship has a big advantage over traditional commercials: 'you can't bypass a name on a stadium the way you zap through a commercial".Read more
The Confederation of Australian Motor Sport (CAMS) has announced that the nine-day, 5,500 kilometre off-road race, the Australasian Safari, will run as a CAMS sanctioned event until 2010. Read more