Two new motorsport partnership deals finalised this week demonstrate different 'hands on' benefits to sponsorship marketing. The new arrangements have seen the Wollongong Performance ...Read more
Queensland electricity company Ergon Energy has provided SSA with an exclusive insight into its relationship with the Brisbane Broncos NRL club, following this week's decision ...Read more
With construction of the multi-million-dollar Melton Harness Racing and Entertainment Complex away and running this week, Victorian racing minister Rob Hulls has detailed how the ...Read more
Another fast food brand has increased its involvement in sport sponsorship, with burger chain Hungry Jacks finalising a new deal with the Newcastle Knights NRL ...Read more
As the local rugby union scene readies for the first tentative steps of the new national competition later this year, alcohol brand and existing Australian ...Read more
In an update to our recent report on Toyota Australia's new, soon-to-be-released performance brand, TRD, the company has provided an overview of their launch plans ...Read more
In a second key sponsorship deal for the team this week, the Port Adelaide AFL club has finalised a new arrangement with big four bank ...Read more
Continuing a run of announcements of late by the specialist researcher, Sports Marketing Surveys (SMS) has launched a new media tracking service in the UK ...Read more
Despite indicating that it will be moving away from major branding-based sponsorship deals in the future (see report this issue), energy company Ergon Energy has ...Read more
The resources boom in Western Australia has contributed to a strong sponsorship showing in 2007 for the West Australian Symphony Orchestra (WASO), which recently revealed ...Read more
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