NATIONAL DEAL FOR JOCKEYS ON BACK OF SOLID SPRING CARNIVAL
Caravan maker and growing sponsorship player Jayco has cited a strong first year of its sponsorship of jockeys at the 2006 Melbourne Spring Carnival as ...Read more
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YOUTH THE KEY IN EXTREME SPORT DEAL FOR LOCAL TENNIS BACKER
The major sponsorship backer of the Australian Open Tennis tournament has moved into the extreme sport market by picking up the title sponsorship of X ...Read more
ST KILDA SLEEPING EASY WITH UPGRADED LINEN HOUSE DEAL
The St Kilda AFL club has managed to upgrade a former lower level sponsor into one of the club's key backers this week, with pillow ...Read more
INSTITUTE FOR MOTOR SPORT SAFETY TO LOOK TO CORPORATES AND GOVT
A new venture founded by the Confederation of Australian Motor Sport (CAMS) will be pushing both the government and the private sector to support the ...Read more
A-LEAGUE STEADIES SHIP ACROSS TASMAN AND KEEPS ANOTHER BIDDER IN THE WINGS
Moving on from last year's decision by the New Zealand Knights A-League club to surrender its five-year licence to field a team in the Hyundai ...Read more
FORD'S BRANDED AFL CONTENT SET TO LAUNCH
Automotive manufacturer Ford will be investing heavily in branded content in 2007 in a move to leverage its various AFL sponsorships, explains Nick Cummins, sponsorship ...Read more
RAZORBACKS' STILL A MONTH OFF RETURN TO BUSINESS AS USUAL
The announcement this week of a new capital injection for the West Sydney Razorbacks NBL franchise will be followed by another few weeks of due ...Read more
SWIMATHON DIVES INTO THE LOCAL MARKET
Marketing and events company Sporting Spectrum has acquired the Australian rights to a new swimming program developed in the UK called 'Swimathon' and has recently ...Read more
AFL STARS MOVE TO OTHER SIDE OF SPONSORSHIP FENCE
In a unique move reflecting the growing trend for professional athletes to branch into more commercial areas of the sport industry, two top AFL players ...Read more
LION NATHAN'S NEW RUM BRAND PLANS
Lion Nathan's recent acquisition of growing rum brand Inner Circle Rum should be a development to keep an eye on for sponsorship seekers, with the ...Read more
