More latest news - page 1668

KFC ADD FOOTBALL TO CRICKET

Having just re-signed with Cricket Australia in a major sponsorship deal covering the emerging Twenty20 format of the game (see report this issue), fast food ...Read more

STRATEGIC ACTIVATION ON AGENDA IN US

The key sponsorship aims of engaging consumers and earning positive return on the investment is the focus of the latest 'webinar' offering from US sponsorship ...Read more

EMIRATES VERY HAPPY WITH WORLD CUP

Dubai-based airline Emirates has been quick to talk up its first-time involvement in the FIFA World Cup, with the company's chairman and chief executive, HH ...Read more

HOLDEN EXTENDS NETBALL SUPPORT

Car giant Holden has committed to partner with Netball Australia for the third consecutive year as the naming rights sponsor for the annual test series ...Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?