More latest news - page 169

Culture Amp partners Tennis Australia for admin boost

Tennis Australia (TA) has signed a two-year deal with Culture Amp which becomes employee experience partner as well as backer of the Davis Cup and Billie Jean King Cup teams.

Crows enrol new Adelaide University as sponsor

The Adelaide Football Club has signed Adelaide University as a premier partner for four years.

Western Bulldogs, Tahbilk Wines toast new collaboration

The Western Bulldogs have signed Tahbilk Wines as wine partner for 2025.

More big brands join LIV Golf Adelaide

LIV Golf has announced a bevy of local and international brands that are backing its Adelaide 2025 tournament which is set for the Grange Golf Club from 14 to 16 February.

Thrifty deal nabs third naming rights to Supercars opener

Vehicle rental brand Thrifty has taken naming rights to the Sydney 500 for the third consecutive year with Supercars' season opener.

Trojan Tools renews with Melbourne United

Trojan Tools has extended its backing for Melbourne United until the end of the NBL28 season.

Swimming’s new Nine deal promises sponsor splash

Swimming Australia’s new 10-year broadcast deal with Nine is already driving increased commercial interest with sponsors re-engaging with the sport.

4 Pines extends naming rights to Manly Sea Eagles home

4 Pines has renewed its deal for naming rights to the Manly Warringah Sea Eagles home ground until the end of the 2027 season.

Brands must rethink sponsorship announcements says expert

Sponsorship announcements often follow a predictable pattern which limits their impact according to UK marketing professional Rich Johnson.

Sponsorship News Highlights - 2 February, 2025