EZZ counts big success from Australian Open
EZZ Life Science’s sponsorship of the Australian Open (AO) has delivered remarkable results, with the tennis tournament attracting 300 million viewers in China alone.
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NRMA Insurance joins Adelaide Fringe to boost access
NRMA Insurance has become Adelaide Fringe presenting partner to increase community access to the festival.
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Gregory departs Octagon after 13 years
Octogon’s David Gregory will depart after nearly 13 years at the sport and entertainment marketing agency.
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BBL smashes audience, attendance records
This year’s Big Bash League (BBL) has delivered big increases in audiences, attendance and digital engagement.
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Nueva signs with South East Melbourne Phoenix
Nueva has signed on as a major partner of basketball’s South East Melbourne Phoenix.
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Tribal Sport displaces Valour in Firebirds asset
The Queensland Firebirds have signed Tribal Sport as its new apparel partner for the 2025 Super Netball season.
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HCLTech leverages Cricket Australia for brand, talent engagement
HCLTech says it has enhanced its global brand strategy and talent engagement through its partnership with Cricket Australia (CA).
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Brisbane Roar lands Hellyer Metals as major backer
The A-League’s Brisbane Roar has struck a two-year major deal with miner Hellyer Metals.
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Study spotlights gaming as shaper of sports fandom
A new study by The Gang and research firm Savanta looked at sports video games and how they are reshaping sports fandom.
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CUPRA signs ProVelo Super League deal
CUPRA Australia has become vehicle partner to cycling’s inaugural ProVelo Super League (PSL) season.
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