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THE STC'S NEW PRINCIPAL SPONSOR

In what is the company's first cultural alliance in NSW, Coles Myer's retail brand, Myer, is the new principal sponsor of the Sydney Theatre Company (STC), under a unique three-year agreement...

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INDY EVEN MORE UNWIRED THIS YEAR

With the 2004 Lexmark Indy 300 being held on the Gold Coast this week, top level sponsor Acer has released details of its significant technological investment in the event. With last year's . . .

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NO MORE MORTGAGE FOR ST KILDA AS BILLS TAKE OVER

As earmarked as far back as August 2004 by pando Publishing, mortgage manager and originator Mortgage House has been replaced as the major sponsor of the St Kilda AFL club, with the club this week announcing national payment network Bill EXPRESS as its new naming rights partner for 2005-07. The replacement follows . . .

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NEW RUGBY EVENT TO PROGRESS BY AUGUST

Plans for a new Asia Pacific rugby tournament featuring Australian and South Pacific Island sides and a Japanese entry have moved to the next phase, with an International Rugby Board (IRB) sponsored meeting in Brisbane on Monday concluding with broad agreement on the way forward for the event. The discussions involved . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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