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V8?S ANNOUNCE FAST FOOD DEAL

V8 Supercar Series owner AVESCO has announced that fast food chain KFC will be the sport?s official family restaurant for the 2004 season, with the company to mainly promote its Zinger burger. The deal will . . .

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SYDNEY RACING COVERAGE BACK IN THE SADDLE

The convoluted and long running dispute over thoroughbred racing media rights in NSW has been resolved following an agreement struck between TVN (ThoroughVision) and TABCORP in Melbourne late last week. The resolution stems . . .

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BEHIND GLOBE'S WORLD CUP SKATEBOARDING

On Sport has spoken with Anna Craig, manager - sponsorships & strategic partnerships for Globe International Limited, about next year's Globe World Cup Skateboarding event, scheduled for February 12, 2005 at the Rod Laver Arena in Melbourne. Commenting on some . . .

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PIZZA AND PORT COMBINE AS MORE HUTS ARE SCHEDULED

The Port Adelaide Power AFL Club has announced a new partnership with Pizza Hut that will see the company become a corporate sponsor of the Power for at least the next two seasons as it expands in the South Australian market.
Power chief . . .

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KNIGHTS CLOSER TO MAJOR DEAL

There have been positive reports in the media this week on the Newcastle Knights NRL club's search for a major sponsor, with speculation that the club is very close to finalising a number of new sponsorship deals. The club's chairman, . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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