EUROPE?S SPONSORSHIP BODY MOVES AHEAD Saturday, 24 Sep 2005 05:30am In Europe, the newly formed European Sponsorship Association (ESA) has been officially launch at the first ever ESA Sponsorship Symposium. The Symposium was . . . Read more
INTERESTING FINDINGS FROM 'OUT OF HOME' SPORT VIEWING FIGURES Saturday, 24 Sep 2005 05:30am In a report from Singapore, research in several Asian markets is again showing that sport is the top choice of viewers regardless of where they?re watching television. The study, based . . . Read more
