EBAY SPONSORS AUTO SALON Saturday, 24 Sep 2005 05:30am Internet auction company eBay has just signed a unique new sponsorship deal to target the after car parts market. The company is . . . Read more
MEASURING JOCKEY LOGOS IN THE US Saturday, 24 Sep 2005 05:30am In an interesting report from the US in light of the recent talk of jockey sponsorship deals in Australia (see issue 113), consultant Joyce Julius and Associates has reported that only two brands ? TrimSpa and Wrangler ? received clear and in-focus exposure time via jockey apparel during NBC?s broadcast of the 2004 Preakness race last week. Together, the two . . . Read more
INNOVATIVE SKATE PROGRAM TO LAUNCH NOVEMBER Saturday, 24 Sep 2005 05:30am Skate Australia's new development program marks the first time the freestyle sports of skateboarding and inline skating have a truly national sports development program, according to Glenn Walker, national marketing/ sponsorship manager for the organisation. . . Read more
MELBOURNE FOOTBALL COLLECTIVE DEVELOPING Saturday, 24 Sep 2005 05:30am With Melbourne now on the shortlist for inclusion in the future Super 14 rugby union competition, and with the Melbourne Victory bid for inclusion in the Australian Soccer Association's new national competition looking strong, a coalition of Melbourne-based football clubs across codes is currently forming. . . Read more
HOCKEY GETS THE ONCE OVER IN INDIA FOR NEW LEAGUE CONCEPT Saturday, 24 Sep 2005 05:30am In a great example of developing a sport from India, broadcaster ESPN STAR Sports has recently signed a 10 year deal to produce, broadcast and exclusively market a new Premier Hockey League (PHL) in the country. The new league . . . Read more
EMERGING AUSTRALIAN SUPERBIKES CHAMPIONSHIP LOOKS FOR MAJOR Saturday, 24 Sep 2005 05:30am The Australian Superbikes Championship is quickly developing into a first class event and looks set follow the footsteps of the V8 Supercars and become a major force on the Australian motorsport scene, according to Terry O'Neill, managing director of the Australasian Superbike Company (AUSCO), the promoter of the Championships. O'Neill told pando . . . Read more
