TIMING IS RIGHT FOR NIKE AND SOCCER Saturday, 24 Sep 2005 05:30am In this week?s Nike deal with the Australian Soccer Association (ASA), the footwear and apparel giant will now provide all the national soccer teams with the ?most innovative product on the market?. . . Read more
EXAMINING NEGATIVE SENTIMENT TOWARDS SPORT SPONSORS Saturday, 24 Sep 2005 05:30am Finishing up our recent look at how sponsors deal with negative incidents in sport (part one in issue 112), On Sport has recorded a number of comments about how corporate sponsors view the general public. We asked a . . . Read more
CARLTON CONFIDENT OF HOME GROUND MOVE Saturday, 24 Sep 2005 05:30am In a follow up on last week's article about the Carlton AFL club's plan to move its home games to the MCG and Telstra Dome, the club's general manager commercial operations, Craig Richards, this week told On Sport that the move would certainly increase all their sponsors' ROIs and will assist the club in securing another major partner. He said that . . . Read more
RACQ'S REPAIR DEAL WITH BJR Saturday, 24 Sep 2005 05:30am Last weekend's Indy 300 was the scene of an innovative motorsport sponsorship arrangement involving one of Queensland?s largest insurance companies, RACQ, and V8 team BJR. The two partnered . . . Read more
