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HEINEKEN'S GOLF AND SPORT SPONSORSHIP IN 2005

As earmarked last issue, beer giant Heineken is more than likely to remain one of the major partners of the Heineken Classic golf tournament, according to Martyn Ferguson, sponsorship manager for Heineken Australia.
He told pando . . .

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WILSON REPLACES SLAZENGER IN LOCAL TENNIS

Sporting equipment giant Wilson Sporting Goods has signed a comprehensive new sponsorship deal with Tennis Australia in a move to expand its share of the global tennis market. The company has . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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