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TELSTRA EXPANDS AGAIN IN MUSIC

Having just expanded its naming rights commitment to Narooma?s Great Southern Blues and Rockabilly Festival (see Issue 42), Telstra has this week extended . . .

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FLYING DISC EVENT SET FOR PERTH

Continuing its recent run of sporting event wins, the Western Australian Government has for the first time attracted a world championship for flying disc to the southern hemisphere, with Perth set to host the significant event. Western Australian . . .

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SWEENEY SHOWS SYDNEY WINS OVER ATHENS FOR SPONSORS

Specialist research group Sweeney Sports has released the Sweeney Sports post-Olympics survey, which shows that following a quiet lead-in to the 2004 Games, spontaneous awareness of sponsors surged to two thirds (67%) of adult Australians living in capital cities, although Australians? awareness of sponsors of the 2004 Athens Olympic Games has fallen well short of sponsor awareness during the 2000 Sydney Games. Awareness of sponsors . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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