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FIRST CHINESE CORPORATE FOR OLYMPICS

The International Olympic Committee (IOC) has announced its first ever sponsorship with a Chinese company, with computer manufacturer Lenovo joining The Olympic Partner (TOP) Programme. The agreement includes . . .

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FORESTRY SPONSORSHIP MAYBE ON THE CARDS AGAIN

Having pulled out of last year's $50K sponsorship deal because of political protest over the arrangement, it looks as if Forestry Tasmania may still be involved in the next 10 Days on the Island Arts festival in 2005. The State's Arts . . .

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PWC REPORT TO EXPAND TO SPORT

PricewaterhouseCoopers (PwC) looks set to add sport and sponsorship to its Australian Entertainment & Media Outlook report next year, according to reports surrounding the release of the accounting giant's 2004-2008 report this week. It is understood . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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