Valvoline Global partners Supercars for 2025
Valvoline Global Operations will join Supercars in a multi-year partnership from next season in a significant expansion of involvement in the competition.
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Easy Times Brewing wins naming rights to Squash Australian Open
Squash Australia has signed Easy Times Brewing as the naming rights partner for the 2025 Squash Australian Open.
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AusPlay survey reveals shift in sports participation
Last July the AusPlay survey transitioned to an online format and has since revealed important insights into Australian sport and physical activity participation.
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Greenroom Digital, RCKT boost BP engagement at Bathurst 1000
Greenroom Digital and RCKT reinforced BP’s presence at the iconic Bathurst 1000 through a targeted fan engagement strategy.
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Melbourne Cup claims growing appeal to youth – Kylie Rogers
The VRC’s report on this month’s Melbourne Cup Carnival puts to rest a misconception that interest in horse racing is waning especially for the younger demographic, says its CEO Kylie Rogers.
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Melbourne City FC secures Vitasoy
Melbourne City FC has struck a new sponsorship deal with Vitasoy that sees its logo on the front of the A-League men’s playing shorts and training gear sleeves.
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BMA is foundation partner of Firebirds Futures Academy
BHP Mitsubishi Alliance (BMA) has become the foundation partner of the Queensland Firebirds Futures Academy (QFFA).
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Gold Coast Suns win Zambrero as a major multi-year AFL partner
The Gold Coast Suns have signed Zambrero as a key major partner in a deal that took more than a year to finalise with assistance from Ryan Sanderson at CSP International.
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Rabbitohs sign AirTouch as head coach sponsor
The South Sydney Rabbitohs have inked AirTouch – the company’s first sponsorship with an NRL club.
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