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SWIMMING LOOKING GOOD AS DISTRIBUTION LOCKED IN AGAIN

The broadcast distributors of the Swimming World Cup series, IEC in Sports, believe the sport will get a real boost following the Olympics in Athens and have recently re-committed to the international series for 2004/05. In announcing that . . .

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HOCKEY SUCCESS EXPECTED TO BRING CORPORATES FORWARD

With their recent success at the Athens Olympics, the Australian men's hockey team, the Kookaburras, is likely to secure a major corporate partner in the next couple of months, according to Shannon Beck, sponsorship manager of Hockey Australia. The team has . . .

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RUGBY SET TO FINALISE NEW CBA

The Australian Rugby Union (ARU), the State Unions and the Rugby Union Players Association (RUPA) have announced that they are now well placed to finalise a new Collective Bargaining Agreement (CBA) after the four-day "lock-up" in Sydney reported in last week's issue.
A release states . . .

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ADECCO CEO COMMENTS ON STORM SPONSORSHIP VALUE

In what could be viewed as an add on to our story this issue on the Melbourne Storm and Mortgage House, Christine Shewry, CEO of recruitment company Adecco, has recently cast doubt on the value of its jersey sponsorship of the Melbourne Storm NRL club, according to specialist recruitment new services Shortlist. Shewry was reported . . .

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IOC AND FIFA AGAIN LOOK AT COMMON GROUND

The International Olympic Committee (IOC) and world soccer's governing body FIFA have met recently to cover a number of points common to both organisations. The two bodies . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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