Toyota Material Handling Australia (TMHA), through its Toyota Forklifts brand, has extended its Principal Partnership with the Canberra Raiders until the end of the 2030 NRL season, with the club confirming the agreement is a long-term extension of the existing deal rather than a major expansion of the partnership.
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KFC has extended as a Premier Partner to the AFL and AFLW teams of the Hawthorn Football Club for five years.
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Sports Entertainment Network (SEN) has appointed Nick Flood as Victorian sales director and Jimmy Kerr as head of commercial for NSW.
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Sports organisations should shift focus from collecting more fan data to proving what supporters actually do if they are to deliver greater value to sponsors according to former Optus chief marketing officer and now Delphize chief growth officer, Melissa Hopkins.
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News Australia has partnered with THE ICONIC to launch a content campaign supporting the Newcastle Knights ahead of the 2026 NRLW season.
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Fremantle Football Club has signed Viva Leisure that will see its Zoo Fit brand become club gym partner backing both its AFL and AFLW teams.
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Netball Australia (NA) is reshaping its commercial strategy as it searches for a replacement naming rights partner for Super Netball.
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Rugby Australia (RA) and Coca-Cola have signed a four-year deal covering national teams the Wallabies and Wallaroos as well as Sevens competition teams ahead of the Men’s Rugby World Cup 2027 and the global women’s tournament in 1929.
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Choice Hotels has extended as a partner to the National Basketball League for the NBL27 season.
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