Melbourne United sits at Table of Plenty to enjoy healthy snacks
Table of Plenty has entered sports sponsorship by signing with Melbourne United ahead of the NBL27 season.
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Comfort Sleep lies down with Collingwood for better player recovery
The AFL’s Collingwood Football Club and Comfort Sleep have collaborated as part of the club’s focus on sleep in its high-performance program.
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AI firms on watch for next sports sponsorship surge – Niven
Artificial intelligence providers will likely emerge as a significant sponsorship category in Australian sport as the technology moves into the mainstream says Cielo House MD Britt Niven.
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Australian Open aces past performance again with $722.32m economic impact
The Australian Open Tennis 2026 set a new benchmark by injecting an estimated $722.32 million into the Victorian economy according to a report by IER Pty Ltd.
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Western Sydney Wanderers steer Jaecoo into back of sponsor net
Automotive brand Jaecoo will sponsor Western Sydney Wanderers FC.
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Marvel Stadium 365 kicks off special attractions to maximise venue profile
Marvel Stadium 365 is a new attractions hub designed to transform the AFL’s Melbourne administrative and match venue into a year-round entertainment destination.
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Australia risks falling behind as AI becomes mainstream in US business
Australian businesses risk falling behind their US counterparts in artificial intelligence adoption according to Cielo House MD Britt Niven.
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Deadly Choices joins Newcastle Knights to fight for better health choices
The NRL’s Newcastle Knights have partnered Deadly Choices to deliver health promotion programs and community initiatives.
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Sea Eagles, TAFE Queensland lead online move to expand education ventures nationally
The NRL’s Manly Warringah Sea Eagles have moved their Sports Business Academy to a national focus via new partnership with TAFE Queensland.
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