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ARRIVE ALIVE TARGETS YOUNG WOMEN IN SOCCER DEAL

Having so far focused on male oriented sports in its sponsorship activity, the NSW State Government?s Motor Accidents Authority (MAA) has recently committed to a major sponsorship deal covering women?s soccer in the State, . . .

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A DISCOVERY AT WINTERNATIONALS

Last weekend?s Winternationals at Willowbank Raceway scored a significant broadcasting coup just prior to the event, with pay-for-view station the Discovery Channel committing to coordinating a highlights package to be broadcast to a world-wide audience later this year. While the dates . . .

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VODAFONE'S GRAVITY GAMES PRESENTING PARTNER DEAL

Further to our report in May on the elite action sports competition Gravity Games H2O, to be held in Western Australia in October, mobile communication company Vodafone has recently signed on as the event's presenting sponsor.
Commenting on their . . .

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BRUMBIES SECURE TWO NEW MAJOR DEALS

The ACT Brumbies Super 12 rugby club has renewed its naming rights sponsor, Computer Associates (CA), on a two-year extension of their sponsorship deal and has also finalised a lower level deal with sports betting company, Sports Acumen.
In the CA . . .

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INTERNATIONAL PARTNERSHIP EXTENDS BILLABONG'S REACH

Surfwear giant Billabong International has secured a unique new partnership with MTV Networks that will see the brand's surf, skate and snow events and sponsored athletes featured heavily on the television channel. The multi-year international . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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