LIONS? AFL CADBURY DILEMMA BUILDING STEAM Saturday, 24 Sep 2005 05:30am The deal first reported in On Sport Issue 106 involving the Brisbane Lions AFL club and soft drink maker Cadbury Schweppes has, as earmarked, created significant tension . . . Read more
ABS FIGURES SHOW SPORT STILL STRONG Saturday, 24 Sep 2005 05:30am The Australian Bureau of Statistics 2004 release of its Australian Social Trends report shows again that Australia is recognised internationally as a nation with a strong interest in sport. The release states . . . Read more
KINGS ALSO EYING ASIA Saturday, 24 Sep 2005 05:30am The Sydney King's new CEO John Overs has provided On Sport with an insight into the club's current plans to follow the lead of the likes of the Melbourne Tigers and Perth Wildcats and expand more fully into the Asian market. He said that . . . Read more
THRIFTY'S TAKE ON BRANDING AND HOSPITALITY Saturday, 24 Sep 2005 05:30am ASN has spoken to Richard Thame, general manager of marketing for rental company Thrifty Car Rentals, which recently picked up a unique sponsorship deal covering racehorse Savabeel (see issue 58), about what they look for when evaluating sponsorship opportunities. Thame said they . . . Read more
YAMAHA CONTINUES ANNIVERSARY SPEND Saturday, 24 Sep 2005 05:30am Major motorsport sponsor Yamaha has added to its significant portfolio in 2005, the company's 50th anniversary, by securing the naming rights to the all new Australian Off-Road Series. This will be . . . Read more
SPORT SPONSORSHIP PERILS IN THE SPOTLIGHT Saturday, 24 Sep 2005 05:30am Two separate developments this week on the international sports sponsorship scene highlight the sometimes-tenuous nature of sponsorship arrangements in sport. In the US, . . . Read more
