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SPONSORSHIP PROMOTES LISTING

In what is thought to be an unprecedented move for a corporate sponsor, transport company Roadships Logistics is using its major sponsorship of V8 Supercars outfit Team Dynamik to promote its up-and-coming market listing. . .

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SAMSUNG HAPPY WITH ITS OLYMPIC EFFORTS

South Korean electronics firm Samsung has claimed that it was seen as the most successful official Olympic Partner at the Athens Games in the eyes of the International Olympic Committee and other sponsors, according to reports from Asia. Sunny Hwang, director-general . . .

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NIKE'S NEW SOCCER STRIP A PRODUCT OF RESEARCH

Simon Pestridge, marketing director for sports wear giant Nike, has revealed some details behind the development of the new Nike-designed outfit for the Australian mens soccer team, the Socceroos, displayed for the first time this week in the London match against Norway. He said Nike's . . .

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ABAF'S AWARDS LAUNCHED

The 2005 Australian Business Arts Foundation (AbaF) awards to honour the best private sector-arts relationships were launched this week, with AbaF calling for nominations. With 2005 the . . .

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LACK OF SPONSORS SPOILS SAFARI ANNIVERSARY

The organiser of Australia?s premier off -road rally, the Australian Safari, have announced that the 20th anniversary event is being held over until 2006 because of problems with finding a suitable location and insufficient sponsorship dollars. Sean Nicholls, managing . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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