Boom Logistics backs Perth Glory women
Boom Logistics has joined Perth Glory as a major sponsor of the A-League women’s team for the 2024/25 season.
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Sydney FC extends Billbergia partnership to fourth year
Sydney FC has renewed its partnership with property developer Billbergia to a fourth year.
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Motorsport activations highlight shift from brand exposure to engagement at Activations Showcase
The Activations Showcase conference in Melbourne recently hosted a session focusing on the evolution of brand strategies within motorsport, highlighting a significant shift from traditional brand exposure to immersive, hands-on activations.
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Netball Australia’s 10-year vision for future
Netball Australia (NA) has released a new 10-year strategic vision for netball to build community reach and achieve financial sustainability in the lead-up to its 2027 centenary.
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Meg Mac anointed MINI Cooper ambassador
MINI Australia has appointed ARIA chart-topping artist Meg Mac as its latest brand ambassador.
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NBL sees surge in viewers, attendance to compound rapid growth
The National Basketball League (NBL) has reported a strong start to the season.
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Bulldogs in sponsorship splurge ahead of 90th year
The Canterbury-Bankstown NRL club has secured several new deals and sponsor renewals for the 2025 season.
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Garmin extends Noosa Triathlon title sponsorship
Garmin has renewed with the Noosa Triathlon to retain naming rights for an additional three years.
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Sportsbet punts on humour campaign amid heightened scrutiny
Sportsbet has launched a new humour-driven campaign for racing’s Spring Carnival.
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Sponsorship Insight: How Superhero prepared for Swans, Hawthorn deals
Sponsorship News has analysed fintech brand Superhero’s recent sponsorship deals with AFL clubs Sydney Swans and Hawthorn and found them offering industry professionals early insights into upcoming sponsorship openings.
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