More latest news - page 193
Industry experts highlight growing role of technology in enhancing brand activations
Experts at the Activations Showcase conference discussed how emerging technologies enhance brand activations, with a panel session focused on the benefits and challenges of integrating tech into experiential marketing.
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Sydney Thunder gains Chery on top
Sydney Thunder has secured Chery as vehicle partner for the upcoming men’s and women’s Big Bash League seasons.
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Chemist Warehouse extends with Athletics Australia
Chemist Warehouse has signed a five-year extension with Athletics Australia to remain pharmacy partner.
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Touch Football taps four-year deal with New Balance
Touch Football Australia (TFA) has entered a four-year sponsorship with New Balance which becomes apparel and footwear partner from 1 January next.
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Brands double down on live music sponsorship to deepen consumer connections
The Activations Showcase conference in Melbourne last week brought leading brands and music industry professionals together to explore the value of live music as a platform for brand engagement.
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Night at the Barracks attracts backers with sustainability model
Organisers of live event Night at the Barracks want to take the lead in sustainability by using an eco-partnership model aimed at reducing its carbon footprint.
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Ford dealers commit to WNBL
The Ford Dealer Network has signed on as a major backer of the Women’s National Basketball League (WNBL) for the coming season.
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Allied Commercial joins Brisbane Roar community
Brisbane Roar has signed Allied Commercial as platinum partner and its logo will appear on the back of the men’s shorts for the upcoming A-League season.
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