SPONSORSHIP REVENUE NOT VITAL FOR CRUSTY Saturday, 24 Sep 2005 Despite the event?s appeal to a significantly targeted demographic, sponsorship revenue is surprisingly not a major focus for organisers of the Crusty Demons . . . Read more
SPONSORS IN FOCUS AT EURO CUP Saturday, 24 Sep 2005 With Euro 2004 currently taking all the headlines in world sport, it is worthy of noting some of the sponsorship research and observations coming directly out of the tournament. . . Read more
