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HUTCHISON'S NEW '3' BRAND AND SPORT

Following the success of its $25 million, multi-year sponsorship of the Australian Cricket Board last year, it will be interesting to see whether Hutchison Telecoms pursues a similar sponsorship property to herald the launch of its new 3G mobile phone service.

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ARSENAL RESEARCH SUPPORTS OWN CAUSE

Having already appointed a naming rights specialist to seek out potential partners for its new stadium (see issue 106), English Premier League club Arsenal has now released research showing that soccer fans are happy with the idea of stadia being named after corporate sponsors.
According to UK . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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