FOUR TO CONTEND FOR FOURTH AUSTRALIAN SUPER RUGBY SPOT Saturday, 24 Sep 2005 SANZAR's (South Africa, New Zealand and Australia Rugby) announcement this week that its has started negotiations with News Limited on a new broadcasting deal for an expanded package of rugby competitions and matches, kicks off what will be a significant period of commercial discussions concerning the sport in this country. . . Read more
SPONSORSHIP MEASUREMENT TOOLS CONTINUE GROWTH Saturday, 24 Sep 2005 Earlier this month, UK-based company Connexus PreciSion, the specialist research division of sponsorship agency Connexus Group, launched another new sponsorship service designed to identify how effectively sponsorships work. Titled QED, the . . . Read more
SAMSUNG FOCUSES ON TURIN GAMES WITH BRIGHT NEW DEAL Saturday, 24 Sep 2005 Samsung Electronics, which is an international sponsor for the 2006 Turin Winter Games and the Beijing Olympics of 2008, has launched its latest local strategy leveraging its Olympics partnership, announcing Australia?s pre-eminent snowboarding competitor, Torah Bright, as the company's Winter Olympic Ambassador. JS Park, managing . . . Read more
GOOGLE LOOKS AT FOR-PROFIT PHILANTROPY Saturday, 24 Sep 2005 In a significant development involving community/business partnerships from the US, search engine Google has indicated that it is considering supporting for-profit organisations that pursue worthy causes in addition to providing support for not-for-profit groups such as charities. USA Today reports . . . Read more
