Hahn hops into Australia Cup naming rights
Beer brand Hahn has signed a three-year agreement with Football Australia to take the naming rights to the Australia Cup.
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VRC, Diageo drink to extended deal
The Victoria Racing Club (VRC) has struck a three-year extension with Diageo which will remain the exclusive provider of alcoholic and non-alcoholic spirits to the club and the Melbourne Cup Carnival until 2027.
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AIA Australia sticks with A-League following Melbourne Victory finals deal
The A-League’s Melbourne Victory and AIA Australia have extended their commercial relationship for another two seasons.
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Hawthorn reports $1.71 million surplus on back of strong membership and sponsors
The AFL’s Hawthorn Football Club has recorded a net surplus of $1.71 million for the financial year ending 31 October 2024 – up 19% from the $1.43 million in 2023.
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Federal government gaming reform legislation on hold
The federal government has postponed introducing its gaming advertising reform legislation.
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Maddocks, THE LUME Melbourne unite to boost city’s culture
Maddocks has joined The LUME Melbourne to strengthen the city’s cultural landscape.
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Help shape the 2025 Sponsorship News Automotive Summit
We’re excited to announce that planning is underway for the first Sponsorship News event of 2025, focusing on the sponsorship and marketing strategies of emerging automotive brands.
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Pilot switches to sternum spot with Sharks
Pilot has extended its partnership with the Cronulla Sharks and takes the sternum position on the club’s player jersey from 2025 for two seasons.
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G&S Logistics expands Western Sydney Wanderers deal
G&S Logistics has expanded with the A-League’s Western Sydney Wanderers FC to becoming player sponsor of forward Brandon Borrello and head coach Alen Stajcic.
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