The VRC’s report on this month’s Melbourne Cup Carnival puts to rest a misconception that interest in horse racing is waning especially for the younger demographic, says its CEO Kylie Rogers.
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Melbourne City FC has struck a new sponsorship deal with Vitasoy that sees its logo on the front of the A-League men’s playing shorts and training gear sleeves.
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BHP Mitsubishi Alliance (BMA) has become the foundation partner of the Queensland Firebirds Futures Academy (QFFA).
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The Gold Coast Suns have signed Zambrero as a key major partner in a deal that took more than a year to finalise with assistance from Ryan Sanderson at CSP International.
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The South Sydney Rabbitohs have inked AirTouch – the company’s first sponsorship with an NRL club.
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The Sydney Sixers have signed pool cleaning brand Aiper for the upcoming Big Bash season.
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Ford has signed for the naming rights to the NSW Open Golf and the Women’s NSW Open Golf Championships for the next two years.
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Melbourne Victory GM of commercial Marko Gluscevic describes the A-League club’s new footwear partnership with Skechers as “a driver for education and brand awareness.”
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The National Rugby League (NRL) has signed JD Sports ANZ to be presenting partner for Rugby League Las Vegas in 2025 and 2026.
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The Essendon Football Club has a new apparel and footwear partner with Puma replacing Under Armour.
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