Melbourne Cup Carnival reports strong attendance, economy boost
The 2024 Melbourne Cup Carnival recorded total attendance of 285,675 – up 8% on 2023 and the best since 2018.
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It took nine years, but it appears iiNet is out of sponsorship
Internet services provider iiNet’s last major sponsorship was with the AFL’s Hawthorn Football Club where it appeared on the back of the players’ guernseys.
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Coca-Cola signs with Adelaid 500 as supplier for three more years
Coca-Cola Europacific Partners (CCEP) has renewed with the Adelaide 500 and will remain exclusive supplier of soft drinks and water at the motorsport event.
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New marketing network launched to boost sport participation
The Australian Sports Commission (ASC) has created the Play Well Marketing, Media and Communication Network which will be overseen by 12 professionals from sports and government.
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Superhero –Swans, Hawthorn deals target reach and core AFL fans
Superannuation and investment platform Superhero’s recent signings with the Sydney Swans and Hawthorn will build brand reach and engage key markets in Australia’s two biggest cities according to CEO John Winters.
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WAFC signs apparel deal extension with ISC Teamwear
The West Australian Football Commission (WAFC) has forged a four-year partnership extension with ISC Teamwear.
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Geelong AFLW, Birkenstock add footwear fittings to deal
Birkenstock Australia has expanded its Geelong AFLW sponsorship to provide individual footwear fittings for players and staff.
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LG joins Taronga to back conservation start-ups
LG Electronics Australia will be the presenting partner for the 2025 Hatch: Taronga Accelerator Program.
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Port Adelaide appoints Adam Thomson as GM, commercial and partnerships
The AFL’s Port Adelaide has a new GM of commercial and partnerships following an extensive national search.
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