Sports Direct jumps in with Cronulla Sharks for second Aussie sponsorship
Sports Direct has signed with the Cronulla Sharks for its branding to appear on the corner posts at the Ocean Protect Stadium for the current and 2027 NRL seasons.
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Gearbox shifts cogs to national expansion through Dragons deal
The St George Illawarra Dragons have renewed with Gearbox for the current NRL season.
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Eels extend Motiv8sports partnership
Parramatta Eels have extended their partnership with Motiv8sports Australia for a further three years, continuing a community-focused program across Western Sydney.
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Takeaway from new Oliver’s Real Food deal with Newcastle Jets is healthy boost for players, supporters
Oliver’s Real Food will sponsor the men’s and women’s Newcastle Jets A-League teams as well as its pathways programs.
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Rights holders face tough choices in maintaining revenue after gambling ad reforms – industry observers
Sports rights holders are expected to face increased pressure on broadcast valuations under proposed gambling advertising reforms as one of the most active commercial categories is removed from live sport.
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Perth Scorchers, BMD come to the crease with computer game for fan engagement
The Perth Scorchers and BMD partnered to launch an interactive digital game for the recent Big Bash League season.
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Dulux paints positive picture for local clubs through Cats renewal
The AFL’s Geelong Cats have extended with Dulux in a sponsorship that focuses on local footie clubs.
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Travis Head signs to provide big hits for Tradeify ambassador team
Tradeify will sponsor Australian cricketer Travis Head in a long-term deal signed for the start of the 2026 Indian Premier League season.
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Gambling brands face existential challenge in sport – survival of the fittest predicted
The federal government’s proposed restrictions on gambling advertising in sport are expected to reshape how wagering brands engage with fans.
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