Sports Direct jumps in with Cronulla Sharks for second Aussie sponsorship
Sports Direct has signed with the Cronulla Sharks for its branding to appear on the corner posts at the Ocean Protect Stadium for the current and 2027 NRL seasons.
Read moreSports Direct has signed with the Cronulla Sharks for its branding to appear on the corner posts at the Ocean Protect Stadium for the current and 2027 NRL seasons.
Read moreThe St George Illawarra Dragons have renewed with Gearbox for the current NRL season.
Read moreParramatta Eels have extended their partnership with Motiv8sports Australia for a further three years, continuing a community-focused program across Western Sydney.
Read moreOliver’s Real Food will sponsor the men’s and women’s Newcastle Jets A-League teams as well as its pathways programs.
Read moreSports rights holders are expected to face increased pressure on broadcast valuations under proposed gambling advertising reforms as one of the most active commercial categories is removed from live sport.
Read moreThe Perth Scorchers and BMD partnered to launch an interactive digital game for the recent Big Bash League season.
Read moreThe AFL’s Geelong Cats have extended with Dulux in a sponsorship that focuses on local footie clubs.
Read moreTradeify will sponsor Australian cricketer Travis Head in a long-term deal signed for the start of the 2026 Indian Premier League season.
Read moreThe federal government’s proposed restrictions on gambling advertising in sport are expected to reshape how wagering brands engage with fans.
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