Basketball Australia secures ‘largest’ apparel deal with iAthletic
Basketball Australia (BA) claims its new three-year partnership with iAthletic is the country’s biggest ever apparel deal in the sports code.
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Geelong Cats, Deakin University extend partnership
Deakin University will continue to be a key partner of the AFL’s Geelong Football Club after renewing its deal for a further three years.
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SLE extends backing to female rugby league
Insurer SLE has extended its partnership with the NSW Rugby League (NSWRL) to include sponsorship of the Country and City female teams.
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Eels deal: James Hardie denies sport washing
James Hardie has refuted claims that its new sponsorship with the NRL’s Parramatta Eels constitutes sport washing.
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Ford inks for four-years with Queensland Rugby League
Ford Australia has struck a four-year deal with Queensland Rugby League (QRL) to become the automotive partner of the state’s Maroons team and presenting partner of Country Week.
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Kylie Rogers departs AFL for to become VRC CEO
Kylie Rogers will leave her role as executive general manager customer and commercial at the AFL to become the CEO of the Victoria Racing Club (VRC).
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YouGov, Havas expand data partnership to 26 markets
YouGov and Havas have announced the expansion of their global data partnership to increase market coverage from 18 to 26 countries.
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Football Australia reports finance progress and challenges
Football Australia (FA) has reported strategic progress despite a net operating deficit of $0.2 million for the second half of 2023.
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Voluntary administration raises Western Force sponsor query
Western Force is likely to be looking for a new partner to fill a crucial business services category after recruiter Collar Talent Group entered voluntary administration last week.
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McDonald’s extends Rabbitohs backing
McDonald’s has extended and upgraded its partnership with the NRL’s South Sydney Rabbitohs in a deal that runs to the end of the 2028 season.
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