Adelaide Thunderbirds partner SIXT
SIXT has expanded its sport sponsorship program by adding the Adelaide Thunderbirds to its list.
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Melbourne & Olympic Parks enhances Victorian economy
The Melbourne & Olympic Parks precinct has boosted the Victorian economy by contributing $880 million in revenue and supporting 5,800 jobs in the 2022-23 financial year.
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Kookaburra Sport returns to topflight hockey
Kookaburra Sport has struck a new deal with Hockey Australia (HA) for the company to become main sponsor of the national Kookaburras men’s team and a partner to the women’s Hockeyroos.
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Brydens Lawyers moves on from Wests Tigers
Brydens Lawyers have moved fast to replace its soon-to-end Wests Tigers NRL sponsorship by signing with four regional NSW rugby league clubs.
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RAC Arena in Crown Perth deal
Crown Perth has signed with the RAC Arena to become its first hotel and resort partner.
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Hawthorn and ISC extend until 2028
The AFL’s Hawthorn Football Club has renewed its partnership with apparel brand ISC for a further four years.
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Upfront Sports Partners launch, secures early wins
A new sports marketing agency was launched this month with its personnel already having been involved in securing the 2027 and 2029 Rugby World Cup bids for Australia.
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ASTN, Gandel Invest launch venture capital network
The Australian Sports Technologies Network (ASTN) has launched the ASTN Venture Capital Partner Network with Gandel Invest as the first signing.
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Accor extends Pacific Airshow Gold Coast deal
Accor has extended its partnership with Pacific Airshow Gold Coast for another two years following a successful event debut last year.
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Deakin University renews with Netball Victoria, Melbourne Vixens
Deakin University has renewed its partnership with Netball Victoria and the Melbourne Vixens for another three years.
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