Considerations when switching to rival sponsors
Octagon Australia’s David Gregory says there are benefits and challenges in switching to sponsors that are competitors.
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White Bay Brewery partners Sydney Swans
The AFL’s Sydney Swans have inked White Bay Brewery for three-years and it becomes club beer partner from now until 2026.
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Melbourne Victory nets AIA Australia as finals principal partner
AIA Australia will be the principal partner of the Melbourne Victory for the upcoming A-League finals series.
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NSW netball PROVIDOOR Premier League unveiled
PROVIDOOR has already boosted its deal with Netball NSW having only signed with the governing body last month.
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KOJO makes PR acquisitions, appointments
KOJO has expanded its operations by acquiring Prince PR and appointing new leaders.
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Old El Paso Olympic Campaign up and running
Old El Paso has launched its main campaign to leverage its sponsorship of the Australian Olympic Committee as meal kit partner for the Paris games.
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Country Football WA, West Coast Poly extend deal
Country Football WA has extended its 15-year collaboration with West Coast Poly to introduce a Champion of the Week award.
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ProVelo Super League plans to reshape road cycling
The new ProVelo Super League is set to revolutionise Australian road cycling by leveraging private equity to boost the sport says co-founder Aaron Flanagan.
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Sportsbet, TGI Sport race meeting win
An activation by Sportsbet and its agency TGI Sport increased attendance at last weekend’s Adelaide Racing Carnival by an estimated 120%.
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