Great Barrier Reef Foundation’s promising start to 2024
The Great Barrier Reef Foundation has had an impressive start to the year following a strong run of new partner signings and successful events says Lou Gardiner.
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Adina Hotels extend hockey support
Sponsor Adina Hotels has renewed with Hockey Australia and will continue as exclusive accommodation provider for another two years.
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Bonza flight fright for Melbourne Victory
Bonza has temporarily halted its flights to assess its ongoing viability which casts doubt over its front-of-shirt sponsorship of the Melbourne Victory A-League club.
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Revenues tumble: Rugby Australia’s fiscal challenges
Rugby Australia has posted a $9.2 million deficit for the 2023 financial year with the shortfall attributed to falling match-day revenue, and increased operational expenses, particularly in high-performance programs.
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Crown renews deals with Dockers, West Coast
Crown has renewed its sponsorships in Western Australia to continue backing the Fremantle Dockers and West Coast Eagles AFL teams.
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Peninsula Employsure, BrightHR partner Sydney Swans
Peninsula Employsure and BrightHR have signed on as the latest sponsor of the AFL’s Sydney Swans.
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AI spearheads professional sport management challenges
The pivotal role artificial intelligence (AI) can play in professional sports management is discussed in a paper by two university specialists in the field.
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Richardson confirmed as Wests Tigers CEO
The NRL’s Wests Tigers have formally appointed Shane Richardson as CEO for four years from July.
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Hawthorn extends with Nature Valley
Nature Valley will continue to be the co-major partner of Hawthorn’s AFLW team as well as sponsoring the men’s side.
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