More latest news - page 253
Insight: sponsorship rules in community sports
Government regulation of community sport sponsorship particularly target gambling and the fast-food sectors may not be as crucial as perceived according to Robert Honan, founder of the Community and Club Collective.
Read more
Cadbury boosts Cheer & A Half promo in expanded Wallaroos deal
Cadbury’s upgraded deal with rugby’s Wallaroos will give a major boost to the existing Cheer & A Half campaign.
Read more
Boost Mobile in soccer play, as other A-League partners back All Stars
Boost Mobile has made its first foray into national football sponsorship by becoming a major partner to the men’s and women’s teams.
Read more
Richmond signs Bailey Brewing as beer partner
The AFL’s Richmond Tigers have inked Bailey Brewing as beer partner up to 2026.
Read more
New Zealand Warriors enjoy backing surge
The NRL’s New Zealand Warriors have experienced a big increase in sponsorship according to its GM of commercial & consumer business Glenn Critchley.
Read more
Ultimate Ears partners with World Surf League
Ultimate Ears has become a partner of the World Surf League (WSL) Australia and will be known as the portable speaker for the league.
Read more
Rugby’s British & Irish Lions partner to document Australian Tour
The British and Irish Lions have joined with UK-based Whisper, for the men's team tour of Australia next year.
Read more
NBA boasts Asia-Pacific digital, social engagement wins
The National Basketball Association (NBA) reports a big gain in digital and social media engagement in the Asia-Pacific for the 2023-24 regular season.
Read more
Cadbury adds Wallaroos support for Rugby World Cup
Mondelēz and Rugby Australia have strengthened their relationship with Cadbury becoming the principal partner of the Wallaroos national women's rugby team.
Read more