The Australian Grand Prix Corporation has renewed its partnership with TCL Electronics for the Formula 1 Rolex Australian Grand Prix 2024 to elevate the fan experience with more than 800 TVs and new interactive activations.
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THE LUME Melbourne has partnered beverage brands SOFI and Sanpellegrino to enhance the opening of its new Leonardo da Vinci experience which includes a renaissance-themed dining room.
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Apparel giant ASICS will continue its long-standing sponsorship of Netball Australia (NA) to mark its 28th year as the sport’s footwear partner.
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The Giants football club has partnered War on Single Use Plastic (WOSUP) to eliminate plastic beer cups at all its home games.
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Bioglan remains vitamin partner of the World Surf League (WSL) Asia Pacific (APAC) for the 2024 season after the agreement was renewed to cover the Australian leg of events.
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The GWS Giants have pulled off a major coup by signing a new stadium naming rights deal within three weeks of initial discussions with the incoming sponsor.
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The AFL’s Gold Coast Suns have inked iconic brand Dairy Farmers as coaches' partner for the upcoming season.
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Carlton & United Breweries (CUB) has entered a five-year agreement with ASM Global to supply beer and cider across nine top entertainment venues in Australia.
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Qantas has partnered with the Great Barrier Reef Foundation to establish a $10 million fund aimed at accelerating Australia's coral reefs restoration.
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