KFC not only big winner at NRL Las Vegas venture
Fast food chain KFC came out a winner at the NRL’s Las Vegas season opener despite a strong broadcast campaign by rival McDonalds.
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Melbourne Demons celebrate a decade with Haymes Paint
The AFL’s Melbourne footie club is celebrating ten years in partnership with Haymes Paint which claims to be the largest Australian-made and owned brand in its field.
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Queensland Firebirds ink Westfield
Westfield has deepened its commitment to netball through a new deal with the Queensland Firebirds.
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Trackhouse Racing partners SafetyCulture
Australian tech company SafetyCulture has boosted its motorsport sponsorships by signing to become workplace operations partner of Trackhouse Racing.
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dentsu Sports Analytics tees off with Golf Australia Handicap
Agency dentsu Sports Analytics has partnered with Golf Australia (GA) to leverage its Decoding 360 to commercialise naming rights to the GA Handicap which is used by 432,000 players across the country.
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North Melbourne welcomes Ponting Wines deal
The North Melbourne footie club has signed Ponting Wines as wine partner for the AFL season beginning this week.
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Australia, NZ get lift in in global soft power index
Australia and New Zealand's ascent in the Brand Finance Global Soft Power Index 2024 is good news for the sports marketing sector.
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Collingwood renews with Access Covers Australia
The AFL’s Collingwood Magpies have extended the deal with Access Covers Australia (ACA) for an additional two years after the first signing in 2020.
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Supercars cap fiasco: a wake-up call for commercial teams
The recent incident involving the Supercars series serves as a crucial reminder for commercial teams about the importance of meticulous attention to sponsorship asset allocation and the importance of acknowledging athletes’ personal IP.
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Melbourne Victory lands Turkish Airlines
The A-League’s Melbourne Victory has announced that Turkish Airlines becomes its new principal partner for three years replacing Bonza airlines.
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