Quest Apartment Hotels strikes deal with Cronulla Sharks
Quest Apartment Hotels has signed with the Cronulla Sharks to back the NRL club men’s and women’s squads.
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Zurich Financial Services extends with Melbourne Demons
The AFL’s Melbourne Football Club has secured an extension with Zurich Financial Services Australia which reaffirms its position as co-principal partner for the next three years.
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Sportsbet viral campaign features UFC Alexander Volkanovski
On a lighter note, Sportsbet has a new content piece that humorously highlights this weekend’s UFC fight between Australian Alexander "Volks" Volkanovski against a young opponent.
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Sponsorship IQ amplifies Australian of the Year Awards
Agency Sponsorship IQ has brokered a partnership with Arnott’s Tim Tam and shoemaker Volley to cover the Australian of the Year Awards.
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Shell V-Power Racing inks RoadX Tyres
Supercars team Shell V-Power Racing has signed RoadX as tyre partner for the next two seasons.
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Nickelodeon signs with Fire and Rescue NSW
Paramount Australia and New Zealand has announced a strategic partnership with Fire and Rescue NSW (FRNSW) and its Nickelodeon brand to promote fire safety among young Australians.
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TCACC says sponsorship should drive community sport
Founder of the Community and Club Collective (TCACC), Robert Honan is leading a shift to redefine how community sport success is measured within community sport and to encourage better sponsorship strategies to bring down costs.
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New Balance accelerates sponsorships with Supercars deal
New Balance continues to ramp up its Australian sponsorship list by adding a partnership with the Supercars series.
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ACT Brumbies relaunches fan engagement app
The ACT Brumbies has partnered Tiparra to launch an upgraded app for the upcoming season.
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